Are you having trouble making sales and wondering whether there is any how to promote your business for free? We know it is pointless to manage a business that no one notices. Before you can anticipate sales, you need visibility. Of course, a few sales may occur without visibility sometimes, but you don’t want to rely on luck. As a result, the purpose of this article is to teach you how to promote your business locally for free, as well as how to get your business noticed on Google. We will also learn how to promote your business on Instagram for free, as well as on Facebook.
We are aware that not all services can be delivered via the internet. There are millions, of enterprises that have been established to service customers in their immediate vicinity. For example, if you are a plumber, you must find clients in your neighborhood. Although a tailor or fashion designer can sew and ship their work all over the world, he or she may also require local consumers, so it is pertinent that you understand how to promote your business locally.
I plan to make this blog brief and, as always, to the point. So, without further ado, let’s get started on how to promote your business locally with Google.
How To Promote Your Business Locally for Free
So, if you want to promote your business and make the most of your environs, do the following.
Get Your Company Listed on Google.
I frequently hear the following, “Bisco, is there any how to promote my business on Google for free.” Oftentimes, these people do not have a Google Business profile (formerly known as Google My Business).
Can you count the number of times you’ve looked up a business on Google before making a decision? A hell of a lot, right? So, if you look up other businesses online, why not add yours so that others can discover your business whenever they look up related businesses like yours?
That should be the first step you should take in learning how to promote your business for free. Get your business listed on search engines. As a result, potential clients in your community will be able to find you anytime they search.
If you are a carpenter, for instance, and have your business listed on Google, you are likely to appear when someone searches for “carpenters near me.” Then there’s a chance the person will look over your profile and contact you. There will be no chance of that if your company is not featured on Google in the first place.
So, you want to know how to advertise my business on Google for free? Let’s get started on it straight away.
Steps On How to Promote My Business on Google for Free
Simply create a Google Business profile to get your company included in the Google search business directory. You can create a Google Business profile here.
To finish the process, verification is required. You need to receive a postcard for verification, and that depends on your location. If you live in Europe or America, you will get the envelope containing your verification code within a few days. If you are in Africa and are unable to verify online or by postcard, you may need to contact the African Google business profile verification office, which is based in The Gambia.
Send them an email, and they will contact you. They will ask you a few questions about your company during the call. Expect to be verified as soon as possible after that.
After you’ve verified your account, you can:
- Create posts
- and other stuff like that to promote your business through your profile, which will appear in Google searches.
Make sure to include the following during your Google Business profile setup:
- Your phone numbers,
- Business hours,
- Address directions, and anything else that is requested of you.
This allows potential clients to contact you without stress, which could be the deciding factor between you and your competition. Creating an effective Google Business profile is critical to mastering how to promote your business locally for free.
How To Promote Your Business For Free On Social Media.
Aside from Google, social media is the next big thing in terms of how to promote your business for free, locally or not. And doing so is simply straightforward. However, if you are too busy, you can hire social media managers.
Social media managers can assist you in managing your social media presence. So, here’s how you can use social media to advertise your business locally for free:
Set Up and Optimize Your Facebook Page.
If you have wondered how to promote business on Facebook for free, this is what you start with: a well optimized Facebook page.
Facebook is an effective platform to market your business locally. People use the Facebook app (or site) to look for brands and businesses. You want to appear wherever people search for your type of business. So, if you haven’t already, create a Facebook profile for your business, and if you have, make sure you optimize it to enjoy all the benefits.
Also, don’t forget to post frequently. Consistency is essential for effectively expanding your business. Post educational, engaging, and informative content related to your specialty.
However, when you educate your audience through your writing, include what you do, your address, and how to contact you. So, as your content appears frequently in search results, your contact information will appear too. It doesn’t matter whether on Facebook or search engines; more importantly, people will likely contact you for your services.
Posting engaging material regularly is the best technique for how to promote business on Facebook for free.
Make Use of LinkedIn.
Creating a LinkedIn profile is also a good idea. Any network that allows you to add an address (or location) to your profile is indeed useful. Such a network is great for promoting your local business.
There are other networks, such as Twitter and Instagram, where you can promote your business. All of them are also excellent sites for promotions. Let me give you a quick rundown of Instagram:
How To Promote Your Business on Instagram for Free.
Instagram is where people go to enjoy short, entertaining videos and keep up with their favorite content creators. If you’re wondering how to promote your business on Instagram for free, the answer is to always create engaging content.
Create short videos that are not only visually appealing but also educational and interesting, so your viewers will want to watch more.
The videos could be centered on your audience but tilted a bit towards your business being of help to them.
For example, if you run a homemade food business, you might want to film videos of recipes, kitchen hygiene, food varieties and cuisines, and so on. This will attract people who are interested in food and allow them to see what you do as they watch your videos.
If you don’t want or are unable to record videos of yourself doing this, some apps can convert still images to moving pictures. So, there you have it, how to promote your business on Instagram for free.
Create a Website.
It’s a no-brainier, isn’t it? Within six months, the result from the synergy of a Google Business profile, a Facebook/Instagram page, and your website will astound you.
There are numerous free services available online that claim to allow you to create a website. The majority of these platforms are not search engine-friendly. They entice you with phrases like “free website in minutes,” but then charge you for premium versions or premium tools, while still failing to provide search engine optimized websites.
Because those platforms are not geared for search engine discovery, users may have a hard time finding your website via a search on Google. This is why I always recommend you build your website with WordPress (which is what I use). You may learn how to make a website with WordPress on YouTube.
However, if you want experienced and expert results, you can engage a designer, such as myself, to do it for you (get in touch with me here).
Remind your website designer that you want a website that is search engine optimized. With your website, your web designer should assist you with your SEO, which will allow you to dominate search engines in no time —and particularly local SEO for your immediate vicinity. When someone searches Google for your type of business or service, you’ll quickly become the go-to expert for it.
Consider this: on average, 800 people search for your type of business every week, and they all discover you on a search engine. Assume that half of those who contact you offer you a contract.
Every month, 200 clients come through search engines. There’s a chance they’ll become regular customers. Please excuse me if I come off as overly optimistic, but that is the potential of search engines.
Your website’s about page will also include your address and a Google locator, making it even more accessible to individuals in your neighborhood who search. Then there’s the main web content too. All of these things will lead people to you.
If you require any of these services, you may contact me. Rest assured that we will make your company the best in town. That’s a lot of exposure for your company and a lot of money for you. A business person’s first step in learning how to promote my business on Google for free is to create a website. Send us a mail here.
So, you’ve learned how to promote my business on Google for free in this post. However, keep in mind that the quickest results come when you do both these things, as well as market your business with paid advertising.
The effect of paid advertising is instantaneous and could even be the same day. You must, however, maintain consistency in the midst of all of this to get lasting results. You can look up every tactic for how to promote your business for free, but if you are not consistent, the results may not be as expected. Don’t forget to share this on your preferred social networking platform. Do you now have an idea on how to promote your business locally for free? Share your thoughts in the comments area below as well.